Joe Abusamra
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Joe Abusamra

Bring your company and product stories to life to grow mindshare, market share, and revenue.

 

Strategic and tactical marketing and product marketing to separate you from your competition.

Named One of Washington DC’s Top CMOs
and Marketing Leaders

Product Marketing

Energize and excite your customers and the market with product marketing grounded in the voice of the customer. Equip your sales team with the knowledge and tools to succeed.

  • Market definition and segmentation
  • Positioning and messaging
  • Thought leadership
  • Content creation and management
  • Sales enablement
  • Competitive differentiation
  • Pricing
  • Product launch/Go-to-market
  • Strategic partnerships
  • Strategy and tactics
  • Storytelling
  • Campaign Management
  • Analyst relations

Corporate Marketing

Give your company a unique identity and voice that sets it apart and establishes its rightful place in the market, with your customer, and with your employees.

  • Marketing and communications
  • Branding
  • Campaign development
  • Demand generation
  • Website development
  • Account-based marketing
  • SEO
  • Social Media
  • Event management
  • Press and analyst relations
  • Channel and partner relations

Selected Portfolio

Industry White Paper
Technical White Paper
Corporate Overview
Infographic
Product Datasheet
Case Study
Vertical Industry eBook
Product Branding Video
Blueprint Datasheet
Solution White Paper

Author / Contributor

(Quote)

Markets

B2B

  • Global enterprise
  • SMB

B2G

  • Federal, State and Local
  • Higher Education
  • Healthcare

B2C

  • Global

Recommendations

  • "I have never come across a more customer-focused marketer that actually gets it. His passion for engaging and working with existing customers and prospects is second to none. He takes genuine interest and care and works tirelessly to understand his customer base and craft tailored, on-brand product communications that help them get the most value out of the product."

  • "Joe has an uncanny ability to develop all types of marketing communications materials that enable potential buyers to better understand the value proposition. He is rare in his ability to drive demand through customer-oriented outbound marketing activities, sales enablement, competitive positioning, and industry evangelizing."

  • "Joe's level of technical know-how, business operations experience, sales interaction, customer relations, and product marketing strengths is unsurpassed. He combines it all in ways that have consistently boosted bottom lines and fueled growth for tech companies — again and again."

Let’s Talk.

Turn the voice of your customers into an exciting story that grows your business.

  • This field is for validation purposes and should be left unchanged.

Let’s Talk.

Turn the voice of your customers into an exciting story that grows your business.

  • This field is for validation purposes and should be left unchanged.